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More than one billion people use Facebook every day, according to Facebook. If you’re considering tapping this market to promote your product or services, here are three things to keep in mind.

Stay Relevant and Engaging
What good is Facebook marketing without an audience? Build your following through relevant and engaging content. Social Media Examiner suggests, “To get more engagement, likes and shares, inspire your audience; use great graphics and video; make your information shareable, useful and fun; and cross-promote to other channels. Plus, show your personality throughout your Facebook marketing.” The post goes on to include tips such as regularly changing your cover photo, cross-promoting via other social accounts, hosting contests or giveaways, and getting personal by sharing about the people behind your brand.

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The more you know your audience, the better you can market your product. Understanding who to target with your marketing campaign involves knowing the audience’s interests, behaviors, location, emotions and needs. Consider these five tips when targeting your ideal consumer.

What Problem or Need Does Your Brand or Product Solve?

To answer this question, try American Express‘s simple step-by-step exercise: “Complete the following sentence: ‘My company helps _________ who are _________.’ For the first blank, fill in the customer you’re targeting. In the second blank, fill in the problem your company specifically solves.”

“Sometimes the biggest customer need is not the most obvious, and you may need to pivot once you get more clarification on who the target market is and what they really need,” says contributor Barry Moltz.

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User reviews are proven sales drivers and something the majority of customers will want to see before deciding to make a purchase. In fact, PowerReviews.com conducted a study titled “The Power of Reviews, “which revealed” more than half (57 percent) of online shoppers reported specifically seeking out websites with product reviews.” The study also claimed that “seventy percent of mobile shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from has reviews.” (Source; http://goo.gl/lQer33)

ConstantContact.com also shared a Dimensional Research study about the impact of consumer reviews.

“Ninety percent of consumers say buying decisions are influenced by online reviews,” the survey said. “Forty-four percent of most positive reviews come from social media platforms like Facebook.” (Source; http://goo.gl/IHfapD)
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